OnePulse Raises £2 Million in Funding

OnePulse, a consumer insights platform making market research more engaging for brands and consumers, has raised £2 million in a funding round to further expand globally. The founding round was led by Blackfinch and Nexus Investments.

OnePulse has already built their branded community and established its general consumer community, thus giving businesses effective and inexpensive ways to engage with consumers in real-time. By conducting market surveys of three questions at a time, the platform gathers honest and representative feedback while allowing brands to ask follow-up questions. Consumers are rewarded through the app’s interactive gamification and compensated for their opinions.

CEO of OnePulse Mike Billingsley stated, “There are few things as powerful as insight in the room at all times and with OnePulse, businesses no longer have to rely on gut feelings or out-of-date assumptions to make daily decisions with confidence.”

Founded in 2013, the company already operates in the UK and US, while the platform can be accessed in China, India, Australia, Canada, Kenya, and several other European countries. OnePulse plans to use the funding to expand the platform’s accessibility in Russia, Mexico, Brazil, Netherlands, Belgium, Poland, and Ireland. Notable clients include Coca-Cola, TikTok, Marks & Spencer, Boohoo, and others.

Reuben Wilcock of Blackfinch commented, “Mike Billingsley and his team are now well placed to reach their goals for growth, allowing more brands than ever before to connect to consumers for near-instant market feedback.”

Source: ResearchLive ” ONEPULSE RAISES £2 MILLION INVESTMENT”